Two Mothers. One Name. Generations of Good Food.

Lila Pops was born from a simple coincidence with a beautiful meaning.

Our two mothers were both named Lila.

For Vinita Parekh, Founder & CEO, and Rajesh Jain, who leads Operations, the name represents something deeply personal: two women who expressed their love through homemade food, family recipes, and the joy of bringing everyone together around the table.

They taught us that food is more than nourishment. It's how we share love, celebrate our culture, and create memories that last for generations.

We wanted to carry that spirit forward.

The name Lila also has a playful connection to the water lily seeds at the heart of our snacks. And in Sanskrit, Lila (लीला) evokes the idea of divine play — a beautiful expression of creativity, joy, and life's unfolding journey.

That's exactly how we see food.

We're building a playful, approachable South Asian-inspired snack brand that brings together the flavors of our Indian heritage and the American food culture we've embraced.

From bold Spicy Masala and Turmeric to familiar favorites like Chocolate, Apple Cinnamon, and Candy Cane, we're creating something that feels both nostalgic and entirely new.

Our mothers gave us a love for homemade cooking, curiosity about ingredients, and the freedom to make food our own. Now we're carrying that forward, one delicious pop at a time.

Because traditions aren't meant to stand still. They're meant to be shared, celebrated, and reimagined.

Two mothers named Lila. One continuing story. Endless possibilities.